Elevating exceptional craftsmanship with a commitment to sustainability and ethics

We take pride in supplying the industry's most prestigious names with extraordinary style and impeccable craftsmanship. Our commitment to excellence extends beyond aesthetics as we establish ourselves as leaders of change.

Who we work with

Our diamonds can be found in the world’s most prestigious department stores, independent jewelry boutiques, specialty stores, e-commerce retailers, warehouse clubs, and on media personalities.

We understand the nuances of different channels within the jewelry industry, which is why we offer tailor-made solutions for all of our clients. With specialized channel expertise, we are able to go above and beyond when providing our clients with all their diamond jewelry needs.

Our dedication to value and ethics has helped us become one of the largest and most respected names in the diamond industry. By providing a seamless and enjoyable diamond experience from start to finish, we ensure that our clients feel valued and appreciated at every step of the process.


Our Directors ensure governance, strategic discipline and effective risk oversight.

Tejas Shah, CEO

He is a third generation diamantaire with three decades of hands on learning across all major channels of the diamond and jewelry business

Albert Franco, President of Sales

He has led the development and execution of asset management strategies for several large.

Ateet Shah, VP of Independent Sales

Passionate about making a difference and building long-standing relationships guidance.

"The diamond has been always esteemed the rarest stone, and the most precious of all."

— Lewis Vertoman